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设计大师语录 The designer says
Design is not just what it looks like and feels like. Design is how it works
设计不仅仅是它看起来和感觉起来的样子,设计是它如何运作的
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
Innovation distinguishes between a leader and a follower
创新区分了领导者和追随者
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
The people who are crazy enough to think they can change the world are the ones who do
那些疯狂到认为自己能改变世界的人,才是真正改变世界的人
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
You can't connect the dots looking forward; you can only connect them looking backwards
你无法预先把点点滴滴串联起来,只有在回顾时,你才会明白那些点点滴滴是如何串在一起的
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
比以往任何时候都更接近你的客户,近到在他们自己意识到之前就告诉他们需要什么
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
Simplicity is not the absence of clutter, that's a consequence of simplicity
简约不是杂乱的缺失,那只是简约的结果
Jony Ive 乔纳森·伊夫 (1967-)
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems
我们的目标是试图为极其复杂的问题带来平静和简约
Jony Ive 乔纳森·伊夫 (1967-)
True simplicity is derived from so much more than just the absence of clutter and ornamentation
真正的简约源于远不止杂乱和装饰的缺失
Jony Ive 乔纳森·伊夫 (1967-)
Different and new is relatively easy. Doing something that's genuinely better is very hard
不同和新颖相对容易,做出真正更好的东西非常困难
Jony Ive 乔纳森·伊夫 (1967-)
We're very focused on trying to make something that is very, very simple
我们非常专注于尝试制造非常非常简单的东西
Jony Ive 乔纳森·伊夫 (1967-)
It's very easy to be different, but very difficult to be better
与众不同很容易,但做得更好很难
Jony Ive 乔纳森·伊夫 (1967-)
We make and sell a very, very large number of products, but we have an extraordinarily small number of distinct products
我们制造和销售数量庞大的产品,但我们的独特产品数量极少
Jony Ive 乔纳森·伊夫 (1967-)
There's an applied art, a design science, if you will, to making products
制造产品有一门应用艺术,如果你愿意的话,可以说是设计科学
Jony Ive 乔纳森·伊夫 (1967-)
Design is not just what it looks like and feels like. Design is how it works
设计不仅仅是它看起来和感觉起来的样子,设计是它如何运作的
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
The details are not the details. They make the design
细节不只是细节,它们成就了设计
Charles Eames 查尔斯·伊姆斯 (1907-1978)
Design creates culture. Culture shapes values. Values determine the future
设计创造文化,文化塑造价值观,价值观决定未来
Robert L. Peters 罗伯特·L·彼得斯
To design is to communicate clearly by whatever means you can control or master
设计就是用你能掌控的任何手段进行清晰的沟通
Milton Glaser 米尔顿·格拉瑟 (1929-2020)
You can't understand a problem until you've designed at least three solutions
你无法理解一个问题,直到你设计出至少三种解决方案
Charles Eames 查尔斯·伊姆斯 (1907-1978)
Design is a solution to a problem. Art is a question to a problem
设计是问题的解决方案,艺术是对问题的质疑
John Maeda 前田约翰 (1966-)
Content precedes design. Design in the absence of content is not design, it's decoration
内容先于设计,没有内容的设计不是设计,而是装饰
Jeffrey Zeldman 杰弗里·泽尔德曼 (1962-)
Have no fear of perfection - you'll never reach it
不要害怕完美,你永远无法达到它
Salvador Dalí 萨尔瓦多·达利 (1904-1989)
White space is to be regarded as an active element, not a passive background
留白应被视为一个活跃的元素,而非被动的背景
Jan Tschichold 扬·奇肖尔德 (1902-1974)
Recognizing the need is the primary condition for design
认识到需求是设计的首要条件
Charles Eames 查尔斯·伊姆斯 (1907-1978)
The alternative to good design is always bad design. There is no such thing as no design
好设计的替代品永远是坏设计,不存在没有设计这回事
Adam Judge 亚当·贾奇
Graphic design will save the world right after rock and roll does
平面设计将拯救世界,就在摇滚乐拯救世界之后
David Carson 大卫·卡森 (1955-)
Color does not add a pleasant quality to design - it reinforces it
色彩不是为设计添加愉悦的特质,而是强化设计
Pierre Bonnard 皮埃尔·博纳尔 (1867-1947)
The public is more familiar with bad design than good design
公众对坏设计比好设计更熟悉
Paul Rand 保罗·兰德 (1914-1996)
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works
设计是个有趣的词。有些人认为设计意味着外观。但如果你深入探究,它实际上是关于如何运作
Steve Jobs 史蒂夫·乔布斯 (1955-2011)
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away
完美并非无可增加之时,而是无可删减之际
Antoine de Saint-Exupéry 安东尼·德·圣埃克苏佩里 (1900-1944)
Design is so simple. That's why it's so complicated
设计就是如此简单,这就是为什么它如此复杂
Paul Rand 保罗·兰德 (1914-1996)
Get rid of everything that is not essential to making a point
去掉所有对表达观点非必要的东西
Christoph Niemann 克里斯托夫·尼曼 (1970-)
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for
对一个设计有三种反应——是、否,以及哇!哇才是你要追求的
Milton Glaser 米尔顿·格拉瑟 (1929-2020)
Good design is all about making other designers feel like idiots because that idea wasn't theirs
好的设计就是让其他设计师觉得自己像个傻瓜,因为他们没想到这个创意
Frank Chimero 弗兰克·奇梅罗
If you can design one thing, you can design everything
如果你能设计一样东西,你就能设计一切
Massimo Vignelli 马西莫·维涅利 (1931-2014)
Simplicity is not the absence of clutter, that's a consequence of simplicity
简约不是杂乱的缺失,那只是简约的结果
Kenya Hara 原研哉 (1958-)
Without tradition, art is a flock of sheep without a shepherd
没有传统,艺术就像没有牧羊人的羊群
Winston Churchill / 常被日本设计界引用
Design must seduce, shape, and perhaps more importantly, evoke an emotional response
设计必须诱惑、塑造,也许更重要的是,唤起情感共鸣
April Greiman 艾普莉·格雷曼 / 影响日本设计界
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended
好的设计让用户满意,让制造商盈利,让审美家不被冒犯
Raymond Loewy 雷蒙德·洛伊 / 影响日本工业设计
Perfection is attained by slow degrees; it requires the hand of time
完美需要缓慢达成,它需要时间之手
Voltaire / 被日本工匠精神推崇
Just because something is legible doesn't mean it communicates
仅仅因为某物清晰可读,并不意味着它在沟通
Kashiwa Sato 佐藤可士和 (1965-)
I never wanted to be a fashion designer, although there is always a risk that I might become one
我从不想成为时装设计师,尽管总有可能我会成为一个
Rei Kawakubo 川久保玲 (1942-)
Design creates stories, and stories create memorable experiences
设计创造故事,故事创造难忘的体验
Shigeo Fukuda 福田繁雄 (1932-2009)
Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious
黑色既谦逊又傲慢,黑色既懒惰又简单,但却神秘
Yohji Yamamoto 山本耀司 (1943-)
Design is the method of putting form and content together
设计是将形式与内容结合在一起的方法
Paul Rand / 深受无印良品设计哲学影响
The role of the designer is that of a good, thoughtful host anticipating the needs of his guests
设计师的角色就像一个善良、体贴的主人,预见客人的需求
Charles Eames / 影响日本设计美学
I make clothes for a woman who is not swayed by what her husband thinks
我为不被丈夫想法左右的女性做衣服
Rei Kawakubo 川久保玲 (1942-)
I think perfection is ugly. Somewhere in the things humans make, I want to see scars, failure, disorder, distortion
我认为完美是丑陋的。在人类制造的东西中,我想看到伤疤、失败、混乱和扭曲
Yohji Yamamoto 山本耀司 (1943-)
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
设计是一种规划,以最佳方式安排元素来实现特定目的
Charles Eames / 日本功能主义设计典范
To be human is to keep rattling the bars of the cage of existence, hollering, 'What's it for?'
做人就是不断敲打存在之笼的栅栏,大喊"这是为了什么?"
Robert Fulghum / 被日本禅意设计引用
A piece of cloth that is called 'fabric' becomes 'fashion' when it arrives on the body
一块被称为"布料"的布,当它到达身体时就变成了"时尚"
Issey Miyake 三宅一生 (1938-2022)
I want to make beautiful things, even if nobody cares.
我想创造美丽的事物，就算没有人在乎也无妨。
Saul Bass 索尔·巴斯 (1920-96)
When I first started studying typography, I have to admit I found it tedious. It wasn't until I managed to relate it to my own perception of the world that it started to fascinate me.
刚开始学文字编排设计时，老实说我觉得很无趣。直到后来，我试着将自己对世界的观察与感受融入设计中，才开始为之着迷。
Jonathan Barnbrook 乔纳森·巴恩布鲁克（1966-）
The nature of process, to one degree or another, involves failure. You have at it. It doesn't work. You keep pushing. It gets better.But it's not good. It gets worse. You go at it again.Then you desperately stab at it, believing "this isn't going to work." And it does!
创作过程的本质或多或少都包含失败。你积极尝试，却不见成效；你继续奋战，情况稍微好转，但还是不够好，接下来状况反而更糟。于是你再次努力，最后当你孤注一掷、绝望地认为「这方法一定不可行」的时候，你就成功了！
Saul Bass 索尔·巴斯 （1920-96）
We do a lot of groping here.I don't think there are answers.I think there are thoughts.
工作时，我们时常要不断摸索与思考。我认为所谓的答案并不存在，我们要寻找的是想法。
Muriel Cooper 缪莉尔·库柏（1925-94）
I read once about the concepts of the lateral idea and the vertical idea. If you dig a hole and it's in the wrong place, digging it deeper isn't going to help. The lateral idea is when you skip over and dig someplace else.
我曾在某处读到「横向思维」与「纵向思维」的概念。倘若你在不对的地方挖洞，那么挖得再深也于事无补。「横向思维」指的就是直接跳过原本的洞，换个地方重新来过。
Seymour Chwast 西摩·切瓦斯特（1931-）
You approach each project searching for a dozen great ideas, not just one or two. After about seven designs, you realize there really are infinite ways to look at a problem. I now completely enjoy the process, though I'm keenly aware that all but one of those dozen great ideas will eventually be killed. It's strangely liberating.
每次进行一项项目计划时，你都要努力想出十几个很棒的点子，而不是只有一两个。在完成约七次设计后，你会发现看待问题的方式真的有无限多种。现在的我非常享受设计的过程。 尽管我清楚知道，在那十几个点子中，最后只有一个能续存下来，但不可思议的是，这样的过程竟令人感到自由解放。
Gail Anderson 盖尔·安德森（1962-）
A graphic designer usually makes hundreds of small drawings and then picks one of them.
一个平面设计师通常会先画出数百张初稿，然后再从中挑选出一张。
Bruno Munari 布鲁诺·穆纳里（1907-98）
I HAVE A LOT OF FLAT FILES, BUT I JUST STICK SHIT IN THERE AND NEVER LOOK BACK.
我有许多设计档案，但我只负责把作品生出来，之后再也不会回头看。
Mike Mills 迈克·米尔斯（1966-）
If your words aren't truthful, the finest optically letter-spaced typography won't help.
如果你的言辞不真诚，那么即使在文字编排上，将字距调整到最佳状态，也毫无助益。
Edward Tufte 爱德华·塔夫特（1942-）
Respect for the content is an absolute requirement in our business, whether it is about baked beans, or the future of mankind, or what you will.
在我们这一行，尊重设计主题是绝对的要求。不论主题是炖豆子、人类的未来，或是任何你能想到的东西，都要予以重视。
Ken Garland 肯·加兰（1929-）
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of "play," number one, was "engaging in a childlike activity or endeavor," and number two was "gambling." And I realize I do both when I'm designing.
我的工作就是玩乐。当我在设计时，我也在玩乐。我甚至还查了字典，确认自己是否真的在「玩」。根据字典的解释，「玩」的第一个定义是「从事一项充满童趣的活动或尝试」，第二个定义则是「赌博」，然后我突然意识到，在设计的过程中，这两件事我都有做。
Paula Scher 宝拉·谢尔（1948-）
I'D SOONER DO THE SAME ON MONDAY OR WEDNESDAY AS I DO ON A SATURDAY OR SUNDAY.I DON'T DIVIDE MY LIFE BETWEEN LABOR AND PLEASURE.
我宁愿让自己的星期一或星期三过得像星期六或星期日一样。工作和娱乐在我的生活中没有区别。
Alan Fletcher 艾伦·弗莱彻（1931-2006）
TO SELL WORK I COULD BE PROUD OF, I'VE HAD TO RANT, RAVE, THREATEN, SHOVE, PUSH, CAJOLE, PERSUADE, WHEEDLE, EXAGGERATE, FLATTER, MANIPULATE, BE OBNOXIOUS, BE LOUD, OCCASIONALLY LIE, AND ALWAYS SELL, PASSIONATELY!
为了将我引以为傲的作品销售出去，我必须叫嚷、鬼扯、威胁、推撞、引诱、游说、哄骗、夸大、谄媚、操控、惹人厌、大声说话、偶尔撒谎、永保热情——无时无刻不忘推销！
George Lois 乔治·路易斯（1931-）
There is no other color that is better than black.There are many others that are appropriate and happy, but those colors belong on flowers.
没有一种颜色能胜过黑色。虽然这世上还有许多颜色既无伤大雅又令人愉悦，但那些都是只适用于花朵上的颜色。
Massimo Vignelli 马西莫·维内利（1931-）
I did the bloody thing [I❤NY] in 1975, and I thought it would last a couple of months as a promotion and disappear.
我在 1975 年设计了那个鬼东西〈I❤NY〉，当时是用来宣传观光的，还以为几个月后就会消失了。
Milton Glaser 米尔顿·格拉泽（1929-）
We always take the long view in designing a logo so that it is contemporary enough to reflect its moment yet not so trendy as to appear dated before its time. As the saying goes, "Nothing dulls faster than the cutting edge."
我们在设计标志时，总是以长远的眼光思考，使其不但能跟上时代反映当下，又不会太过新潮而无法长存。这就如同某句俗语所言：「没有什么比刀刃更容易钝」。
Steff Geissbuhler 史戴夫·盖斯柏勒（1942-）
I AM INTERESTED IN IMPERFECTIONS, QUIRKINESS, INSANITY, UNPREDICTABILITY.
我喜欢古怪、疯狂、不完美，以及难以预测。
Tibor Kalman 提柏·卡尔曼（1949-99）
Sometimes things are beautiful because they work; and sometimes in trying to make things work, you make something beautiful. Both approaches are interesting, but aesthetics are not our priority. You might say we're interested in the form of side effects.
有时候，设计之所以美，是因为能发挥效用；有时候，当你努力使设计发挥效用时，制作出来的东西就会很美。两种方法都很有趣，然而美学并不是我们最优先的考量。我们感兴趣的是美学所带来的副作用。
Dexter Sinister 德克斯特·希尼斯特工作室：David Reinfurt 大卫·莱因福特（1971-）Stuart Bailey 斯图尔特·贝利（1973-）
My M.O. became about trying stuff and not worrying about the grid or the structure until I have a feeling for what I'm doing.Then you tidy it up after.If you start off tidy, it's really hard to get messy.
我的作法是先尝试，不要担心格线或架构，等抓到设计的感觉后，再开始处理细部的问题。如果你一开始先顾虑细节，就很难享受混乱的乐趣了。
April Greiman 艾波·格瑞晏（1948-）
Once you've mastered the rules, you can do anything, even abolish them, but without structure it's impossible to get started.
一旦掌握了基本规则，你就能随心所欲，甚至抛开这些规则也没关系。然而，如果没有架构，设计根本无从开始。
Ed Fella 艾德·费拉（1938-）
The grid system is an aid, not a guarantee.
网格系统只是辅助，不是保证。
Josef Müller-Brockmann 约瑟夫·穆勒·布洛克曼（1914-96）
MY DREAM IS TO HAVE PEOPLE WORKING ON USELESS PROJECTS.THESE HAVE THE GERM OF NEW CONCEPTS.
我的梦想是找一群人来，共同进行一些没有用处的项目计划。这些计划就是孕育创新想法的乐土。
Charles Eames 查尔斯·伊姆斯（1907-78）
No one ever built or ruined a career on any piece of work. In the scheme of things, one's failures or successes, for that matter, don't count for a hell of a lot.A sustained body of failures or successes is another matter.
没有人能凭一件作品就创建或压垮自己的事业。在万物的发展蓝图中，一个人的成败并不会对大环境造成多少影响。然而，一群人累积下来的多次成功或失败就另当别论了。
Louis Danziger 路易斯·丹齐格（1923-）
READ.TRAVEL.
READ.ASK.
READ.LEARN.
READ.CONNECT.
READ.
阅读。旅行。阅读。发问。阅读。学习。阅读。联系。阅读。
Erik Spiekermann 艾瑞克·史皮克曼（1947-）
Designers also trade in storytelling. The elements we must master are not the content narratives but the devices of the telling: typography, line, form, color, contrast, scale, weight, etc. We speak through our assignment, literally between the lines.
设计师也会说故事，但我们必须掌握的不是故事内容，而是叙事手法，包括字体、线条、形式、色彩、对比、比例、浓淡等。能够传递信息的就是这些巧妙配置，也就是所谓的弦外之音。
Michael Rock 迈克·洛克（1959-）
IMITATE.DON'T BE SHY ABOUT IT. TRY TO GET AS CLOSE AS YOU CAN.YOU'LL NEVER GET ALL THE WAY, AND THE SEPARATION MIGHT BE TRULY REMARKABLE.
模仿吧。不用害羞，尽情地模仿。反正你也不可能做到一模一样，而你们之间的差异说不定就是你杰出的地方。
Bruce Mau 布鲁斯·莫（1959-）
I can concentrate anywhere.I have a busy open plan studio with twenty-six people constantly grabbing me for involvement in projects, meetings, etc. I have three small children who wake up in the middle of the night and do the same thing.
我在任何地方都能保持专注。我有一间热闹的开放式设计工作室，里面有二十六位员工经常拉着我开会和讨论项目。在家里，我则有三个还很小的孩子，每天总会在半夜醒来做一样的事。
Vince Frost 文斯·弗罗斯特（1964-）
The most beautiful thing is a blank sheet of paper before you put a pencil or pen to it.
最美的事物就是你在动笔前看到的那张白纸。
Ed Benguiat 艾德·班古亚特（1927-）
Design is a way of looking at the world. You produce an artifact or create a system with a set of conditions, an infrastructure or an apparatus where you've done half the equation and you leave the rest for whoever wants to participate.
设计是一种看世界的方式。不论是制作一件艺术品、创建一套内含基础架构与条件的软件系统，或是研发一台装置，你完成的只是一半的过程，剩下的就留给有兴趣的人参与。
Lucille Tenazas 露西尔·坦那札斯（1953-）